Introduction to Jun Ji-Hyun and Piaget
Actress Jun Ji-Hyun has officially been selected as the global ambassador for the prestigious Swiss watchmaker and jewelry maison, Piaget. This exciting announcement was made public by her agency, Eum Hash Tag, on the 18th of the month. The collaboration marks a significant milestone for both Jun Ji-Hyun and the esteemed brand.

A Warm Welcome from Piaget’s CEO
Benjamin Koma, the CEO of Piaget, expressed his enthusiasm about collaborating with Jun Ji-Hyun. He stated, “I am very happy and honored to be working with actress Jun Ji-Hyun, who has a unique presence and elegance.” Koma highlighted the meaningfulness of having Jun Ji-Hyun represent Piaget’s new icon, ‘Sixty’, emphasizing how her impressive aura will complement the brand’s vision.
Jun Ji-Hyun’s Thoughts on the Partnership
In response to the new role, Jun Ji-Hyun shared her excitement about experiencing Piaget’s long-standing tradition and values firsthand. She noted, “I am so happy to be able to work with watches and jewelry filled with sincerity and passion.” This partnership not only represents a merger of talent and craftsmanship but also carries the potential to create significant synergy between Jun Ji-Hyun’s impressive brand and Piaget’s innovative offerings.
It is anticipated that this collaboration will pave the way for new interpretations of luxury in the rapidly changing landscape of modern society, further enhancing Piaget’s reputation in the world of high-end watches and jewelry.