Zhao Jinmai’s latest drama recently launched, but what caught the attention of some fans and industry watchers wasn’t the show itself—it was the low-budget promotional gifts her team sent out.
Reportedly, the average gift package sent to influencers and media outlets cost around ¥50, which stood in stark contrast to the more generous gifts from other cast members. Supporting actors were said to have sent gifts worth over ¥100, and the male lead’s team… well, let’s just say it wasn’t even comparable.
📦 Underwhelming gifts spark image concerns
In today’s entertainment landscape, it’s common practice for publicity teams to send out creative, branded gift sets to help generate online buzz. These can include themed merchandise, skincare items, or other lifestyle products that tie into the show.
However, Zhao Jinmai’s team’s gifts were criticized for being low-cost and poorly presented, with some calling them “cheap-looking” and not in line with her public image.
🧑💼 “Family business” vibes?
This isn’t the first time Zhao Jinmai’s team has been under scrutiny. Some fans have voiced concerns over her management, describing it as too small-scale and informal—almost like a family-run setup. They fear this may be affecting her ability to capitalize on opportunities and stay competitive in a fast-moving industry.
💡 She has talent—but needs a stronger team
There’s no doubt Zhao Jinmai is talented, and her performance has been solid. But in today’s cutthroat entertainment world, personal effort alone isn’t enough. A well-structured, professional team could be the key to taking her to the next level.
