Recently, online rumors have emerged claiming that actress Zhao Lusi personally purchased magazines worth ¥70,000 under her own company’s name to boost sales of an issue featuring her on the cover. The speculation intensified after Zhao Lusi reportedly shared a post subtly encouraging fans to continue supporting the magazine—leading some netizens to accuse her of “leading the charge” in hyping sales and exploiting fan loyalty.
As of now, there has been no official response from Zhao Lusi or her team, and no concrete evidence of the alleged bulk purchase has surfaced. Therefore, the claim remains unverified and should be treated as hearsay.
The rumor has nonetheless sparked debate among netizens. Some argue that it’s reasonable for an artist to contribute to sales figures and show support for her own projects. Others, however, see it as a strategy to manipulate fan spending, questioning whether it crosses an ethical line.
In recent years, self-purchases by celebrities to inflate performance metrics have become more common, especially in an environment where digital popularity directly influences career opportunities. Whether this tactic is simply smart marketing or veiled fan exploitation remains a contentious issue.
For now, the truth behind Zhao Lusi’s rumored ¥70,000 magazine buy remains unclear.
