In recent years, Cheng Xiao has become known for her distinct visual style. She favors looks that lean toward the popular “internet influencer” aesthetic—high-saturation eye makeup, Western-style hairstyles, and curve-accentuating outfits. While this style is eye-catching and aligns well with short-form video trends, it has stirred mixed reactions in more traditional entertainment circles.
Reportedly, her team has suggested multiple times that she consider shifting her makeup and styling to a more “elevated” or “actress-like” presentation. However, Cheng Xiao has expressed hesitation, worrying that changing her look could cost her the visual identity she has carefully built.
This decision has sparked debate: Is she staying true to herself, or simply reluctant to step out of her comfort zone? In today’s entertainment landscape, when actors aim to transition or take on more serious roles, styling often becomes a key first step. An overly “influencer” appearance can affect how easily audiences accept them in certain roles.
That said, many argue that having a unique look is a rare asset in itself. In an industry where visuals can feel repetitive, someone who sticks to their own style might actually stand out in a meaningful way. Still, the real challenge for Cheng Xiao and her team may lie in finding a balance—between individuality and versatility, between personal branding and professional growth.