When it comes to Time Fengjun Entertainment, many may associate it with strong idol training but weak film and television resources. So, why would actresses like Deng Enxi, Zhang Yifan, and He Meiqi—especially the first two with high-profile resources—choose to sign with them?
In reality, choosing a company is never easy for an artist. Large agencies mean fierce internal competition; small companies might not offer much at all. In this landscape, Time Fengjun—despite not being a leading player in the drama industry—still holds a solid position and is certainly more reliable than some unknown smaller agencies.
For artists, signing with a company can feel like opening a blind box. You never know if you’ve found a hidden gem. And while Time Fengjun often claims to lack resources, their success with idol-type artists means they’ve built valuable connections with investors and platforms—connections that can translate into unexpected opportunities.
The choice made by Deng Enxi, Zhang Yifan, and He Meiqi may just be a bet on the company’s hidden potential.
