Gen Z girl group KiiiKiii (Jiyu, Lee Sol, Sui, Hayeum, Kiya) has been selected as the face of Thursday Island’s 2025 fall campaign, marking the brand’s first official collaboration with an idol group since its founding.
Unveiled through a recent photoshoot, KiiiKiii delivers a refreshing and natural presence, set against scenic backdrops of open fields and a cozy log cabin. Their relaxed and youthful energy is captured through candid moments—laughing, dancing, and arranging flowers—while their intense and dreamy gazes add a layer of mystique, aligning with the campaign’s seasonal tone.
Styling-wise, the members express Thursday Island’s signature bohemian aesthetic through floral-print dresses, embroidered knits, and leather jackets. The overall concept conveys both the warmth of autumn and the group’s versatility, reinforcing their emerging status as next-generation fashion icons.
KiiiKiii was officially named Thursday Island’s muse in August. This collaboration signals a new chapter for the brand, as it embraces idol partnerships for the first time. The campaign not only highlights the group’s visual chemistry but also reflects the peaceful, nature-oriented sensibility at the heart of Thursday Island’s identity.
Since their debut with “I DO ME,” KiiiKiii has quickly established themselves as one of 2025’s most prominent rookies. They secured their first music show win just 13 days after debut on MBC’s Show! Music Core, and led the rookie idol brand reputation rankings from March to June for four consecutive months. Their growing presence was further cemented by a top honor in the rookie female idol category at the 2025 Brand Customer Loyalty Awards.
In terms of accolades, KiiiKiii has earned rookie awards at the 2025 ASEA (May), the 34th Seoul Music Awards (June), the 2025 K-World Dream Awards (August), and the 2025 The Fact Music Awards (September). They also received the Seoul Tourism Foundation Representative Award at the 7th Newsis Hallyu Expo, expanding their influence beyond music.
Recently, the group completed promotions for their digital single DANCING ALONE and continues to perform actively at domestic and international festivals. They also maintain close fan engagement through their original content series, Kiki Pang Pang and Tiki Taka, signaling steady momentum in both popularity and reach.
