Introduction to Brand Reputation Rankings
This month, the Korean Business Research Institute has unveiled the latest brand reputation rankings for advertisement models. Utilizing big data analysis, the rankings reflect consumer behavior from August 3 to September 3. The evaluation considered factors such as participation, communication, media presence, and social values of various advertisement models to compile an index indicative of their brand reputation for the month.
Top Performers of the Month
Leading the pack is soccer star Son Heung Min, who achieved a remarkable 306.54% increase in his brand reputation index, totaling an impressive score of 4,824,138. Key phrases surrounding his popularity included ‘Sonny fever’ and ‘Son Heung Min effect,’ exemplifying his significant cultural impact. His positivity analysis showed a staggering 93.08% positive feedback from the public, underscoring his favorable brand image.
Other Notable Rankings
In second place, Lim Young Woong experienced a notable 110.14% increase, reaching a score of 3,349,472. Byeon Woo Seok followed closely in third with a brand reputation index of 3,236,257, marking an 81.84% rise. The globally recognized group BTS secured fourth with a score of 2,980,960, reflecting a growth of 76.77%. Meanwhile, Blackpink’s jump to fifth place, with a 177.09% increase bringing their score to 2,702,114, highlights their enduring popularity in the advertisement domain.
As consumer preferences continue to evolve, these rankings provide insights into how advertisement models resonate with the audience, ultimately shaping their brand reputation in the competitive landscape.
