The Korean Business Research Institute has officially released its October brand reputation rankings for advertisement models, offering a snapshot of which stars are currently resonating most with consumers.
Based on big data gathered from September 2 to October 2, the institute analyzed various factors—including participation, communication, media coverage, and social value—to determine each model’s overall brand reputation index for the month.
Soccer icon Son Heung Min once again topped the list with an impressive brand reputation index of 2,401,330. His keyword analysis highlighted phrases such as “national team captain,” “hat trick,” and “Los Angeles FC,” while related terms like “goal,” “record,” and “victory” reflected his strong performance and public image. The positivity–negativity analysis also showed a remarkably high 94.40% positive response rate, underscoring his continued popularity across demographics.
In second place, Lim Young Woong maintained his strong standing with a brand reputation index of 1,725,371, followed closely by Byeon Woo Seok, who ranked third with 1,627,871. The global superstars BTS secured the fourth spot with 1,497,165, while Kim Jong Kook completed the top five with 1,277,704.
The rest of the top 30 includes a diverse mix of entertainers, athletes, and idols, showing the wide range of public figures who continue to influence consumer sentiment.
Top 30 Advertisement Model Brand Reputation Rankings for October:
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Son Heung Min
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Lim Young Woong
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Byeon Woo Seok
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BTS
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Kim Jong Kook
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BLACKPINK
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Lee Byung Hun
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Yoo Jae Suk
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Park Jung Min
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IVE
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Kang Ho Dong
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Jun Hyun Moo
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Girls’ Generation’s Lim Yoona
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Park Bo Gum
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Gong Yoo
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Shin Dong Yup
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Lee Chan Won
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Ma Dong Seok
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SEVENTEEN
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ASTRO’s Cha Eun Woo
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Sung Si Kyung
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Lee Jung Hoo
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Jun Ji Hyun
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Choo Sung Hoon
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Faker
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Kim Yuna
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Choo Young Woo
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Young Tak
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Kang Dong Won
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aespa
