Introducing Deguchi Natsuki
Actress Deguchi Natsuki has been selected as the image character for Meiji’s limited-edition winter chocolate, Melty Kiss. Known for her grace and charm, Natsuki’s involvement in this campaign is expected to resonate well with fans and chocolate enthusiasts alike.
Overview of the Melty Kiss Campaign
The new commercial, titled “Fuyu no Machiawase” (“Winter Rendezvous”), showcases the cozy and warm essence of winter, perfectly aligned with the delightful taste of Melty Kiss chocolate. Starting from October 21, viewers across the nation can enjoy the captivating visuals and heartwarming narrative presented in the ad.
The Appeal of Melty Kiss
Melty Kiss has long been a beloved winter treat in Japan, celebrated for its rich flavor and velvety texture. The limited-edition variants, especially during colder months, create a sense of nostalgia and warmth, making them a seasonal delicacy. By choosing Deguchi Natsuki to represent this iconic brand, Meiji aims to strengthen the emotional connection customers feel towards Melty Kiss.
The partnership with Natsuki highlights the importance of fresh, engaging faces in marketing campaigns, particularly for seasonal products. As the campaign unfolds, it will be interesting to see how it captures the hearts of audiences while promoting the seasonal charm of Melty Kiss.
