Recently, popular Chinese actor Zhang Linghe openly admitted that he plays a certain shooting game developed by Tencent. What seemed like a casual remark quickly became a hot topic across social media, drawing widespread attention from fans and gaming enthusiasts alike.
As a rising young star with a clean image and a strong fan following, Zhang Linghe’s simple acknowledgment of his gaming hobby instantly generated buzz and curiosity about the game itself. Fans began speculating on his gaming skills, sharing clips, and even downloading the game to experience what their idol enjoys.
Sensing a golden marketing opportunity, the game’s developers quickly reached out to explore potential collaboration. Their goal is clear — by partnering with Zhang Linghe, they hope to expand the game’s influence, attract more female players through his popularity, and in turn, draw a wider audience overall.
This incident once again highlights the power of celebrity influence in modern marketing: sometimes, a single word from the right person can create waves far beyond expectation.
