Introduction to Melty Kiss’s New Advertisement
A few days ago, Melty Kiss, the popular chocolate product known for its winter delights, announced a fresh face for this year’s advertising campaign. Deguchi Natsuki has been selected to represent the brand, marking a significant change in the company’s marketing approach. For years, Gakky has been the beloved face of Melty Kiss, and the transition has stirred a wave of emotions among fans and followers alike.
Reaction on Social Media
In response to the announcement, social network X observed a flurry of activity. Many users expressed their appreciation for Deguchi Natsuki’s charm and presence. However, a substantial number of comments also reflected a sense of nostalgia and regret over Gakky’s departure from the campaign, which has become synonymous with winter in the hearts of many. For the past 14 years, Gakky has been closely associated with the brand, and her absence in the new advertisement has been felt deeply.
The Significance of Brand Ambassadors
The role of brand ambassadors in shaping consumer perception cannot be understated. Gakky’s long-standing association with Melty Kiss established her as a winter symbol, resonating with joy and warmth during the colder months. As Melty Kiss embraces a new direction with Deguchi Natsuki, it reflects the dynamic nature of marketing in the chocolate industry. Brand loyalty is closely tied to emotional connections, and this shift raises questions about how consumers will respond to the change.
