The Korean Business Research Institute has announced the brand reputation rankings for individual boy group members for the month of November. This comprehensive analysis involved 755 boy group members and utilized big data collected from October 15 to November 15.
Top Contenders of November
This month, BTS’s Jimin continued his reign at the top of the rankings, with a remarkable brand reputation index of 4,389,785, reflecting a 1.82 percent increase from October. High-ranking phrases related to Jimin included “army” and “friendship trip,” highlighting his strong connection with fans. Furthermore, a positivity-negativity analysis scored his public perception at an impressive 92.90 percent positive feedback.
Jungkook, another member of BTS, gained significant attention by rising to second place with a brand reputation index of 3,547,123, boasting a notable 12.50 percent increase. Following closely, Big Bang’s G-Dragon secured the third spot, maintaining a strong presence with a score of 3,444,575, marking an 8.22 percent rise since last month. BTS’s Jin and V also showcased their charm, ranking fourth and fifth with brand reputation indexes of 3,371,172 and 2,242,545, respectively.
Future Implications
These rankings not only highlight the individual successes of these artists but also reflect the ever-growing influence of the K-pop industry. As the loyalty and engagement from fans continue to rise, it will be interesting to see how future rankings evolve and what strategies these stars will employ to maintain their strong brand reputations.
