Spanish luxury fashion house LOEWE announced on November 18 that Song Kang has been appointed as its newest ambassador, marking the beginning of an exciting partnership. The brand expressed its anticipation, saying, “We look forward to this new journey with him.”
Recognized for his strong on-screen presence and distinctive style, Song Kang has become one of Korea’s most sought-after actors and a global favorite. LOEWE’s decision to bring him on as ambassador reflects the brand’s appreciation for his artistic influence and modern appeal.
Sharing his thoughts on the appointment, Song Kang expressed his admiration for LOEWE’s creative approach to craftsmanship and leather. He remarked that the brand’s artistic spirit aligns naturally with his own values. “As an actor, experimentation and staying true to my artistic foundation are both important to me. That’s why I’m truly delighted to begin this new journey with LOEWE, a brand where artistry and sensitivity coexist.”
With this partnership now underway, Song Kang and LOEWE are expected to collaborate on a series of upcoming projects, offering fresh interpretations of the brand’s vision and opening new chapters in his evolving career.
