November Individual Idol Brand Reputation Rankings: Jimin Leads Again as Jang Won Young and Jungkook Follow Closely

The Korean Business Research Institute has released the individual idol brand reputation rankings for November. Using data collected from October 27 to November 27, the analysis evaluated consumer engagement, media exposure, interaction levels, and community awareness across 1,730 idols.

BTS’s Jimin maintained his position at the top with a brand reputation index of 6,566,759. High-ranking terms in his keyword analysis included “Brazil,” “Who,” and “Are You Sure?!”, while related terms such as “travel,” “heartwarming,” and “record” reflected positive public sentiment. His positivity score reached an impressive 92.59 percent.

IVE’s Jang Won Young rose to second place with an index of 5,489,406. BTS’s Jungkook followed in third place with 5,255,365, marking an 11.36 percent increase from October. BTS’s Jin came in fourth at 5,028,244, showing significant improvement with a 29.58 percent rise. BLACKPINK’s Jennie held steady at fifth place with 4,821,774, up 5.89 percent from the previous month.

The top 30 list features a strong presence from leading groups such as BTS, BLACKPINK, IVE, Red Velvet, and SEVENTEEN, demonstrating the diversified influence of individual idols across entertainment and public culture.

Top 30 for November:

1. Jimin

2. Jang Won Young

3. Jungkook

4. Jin

5. Jennie

6. V

7. Rosé

8. Lisa

9. G-Dragon

10. An Yu Jin

11. Joy

12. RM

13. Rei

14. Winter

15. Jisoo

16. J-Hope

17. Key

18. Baekhyun

19. Suga

20. Kang Daniel

21. Irene

22. Hoshi

23. Gaeul

24. Sana

25. Yunho

26. Kim Heechul

27. Seulgi

28. Liz

29. YooA

30. Mingyu