Swiss luxury watchmaker OMEGA officially announced on December 16 that actor Park Bo Gum has been selected as its new global brand ambassador. With this appointment, Park Bo Gum joins an elite lineup of international representatives that includes George Clooney, Nicole Kidman, Daniel Craig, Eddie Redmayne, and Hyun Bin.
OMEGA President and CEO Raynald Aeschlimann praised Park Bo Gum as an actor admired across generations and genders, noting that his consistent performances and wide-ranging appeal have earned him enduring global recognition. He further emphasized that Park’s versatility, dedication to his craft, and genuine interest in fine watchmaking were key factors behind the brand’s decision.
Sharing his thoughts on the collaboration, Park Bo Gum expressed his admiration for OMEGA’s heritage and craftsmanship after experiencing the watches firsthand. He described the opportunity to represent the brand and convey its philosophy to audiences worldwide as a meaningful honor.
To mark his ambassadorship, Park Bo Gum selected the Seamaster Planet Ocean, featuring a stainless steel case paired with a blue polished ceramic bezel. The watch reflects both technical precision and dynamic design, symbolizing his image as an actor who continues to embrace diverse challenges while maintaining a refined and disciplined approach to his career.
