The ongoing dispute between actress Ju Jingyi and her agency, SNH Media, has sparked growing concern over the release and promotion of her upcoming drama 《月鳞绮纪》- Moon Scale Chronicle. With the series reportedly scheduled to air in the near future, industry observers have noted an unusual lack of promotional activity at a stage when teaser materials and pre-broadcast marketing would normally be underway.
In the entertainment industry, conflicts between actors and their management companies can directly impact a project’s publicity strategy. Promotion schedules often rely on coordinated efforts involving the lead cast, agencies, platforms, and investors. In this case, the absence of visible promotional materials suggests that the dispute has disrupted the original rollout plan.
That said, as 《月鳞绮纪》- Moon Scale Chronicle has already completed production and entered the scheduling phase, the likelihood of the drama being fully shelved remains relatively low. However, reduced promotional exposure, adjustments to marketing plans, or even minor changes to the broadcast timeline are all possible outcomes under the current circumstances.
For now, production and investment teams are expected to prioritize minimizing potential losses and stabilizing the project’s release path. Whether promotional activities will resume as planned, and in what form, remains to be seen. Viewers and industry watchers alike will need to await official announcements for confirmation of the drama’s broadcast arrangements.
