Among current Chinese web variety shows, Natural High stands out as one of the few programs to achieve sustained success across viewership, audience engagement, and commercial value. Rather than relying on short-lived viral moments or aggressive topic marketing, the show has steadily built itself into a long-term platform IP through a repeatable format and a clearly defined tone.
From a performance perspective, each season of Natural High has demonstrated a notably healthy viewing curve. The program does not depend on explosive premiere numbers; instead, its viewership continues to grow even after a season concludes. In an era when most online variety shows experience rapid declines once broadcasting ends, this kind of long-tail performance has become a rare and valuable asset. As a result, Natural High is widely regarded within the industry as one of Tencent Video’s most reliable projects for long-term investment and sponsorship planning.
Since its debut, the show has been anchored by Shen Teng, whose presence helped establish the program’s relaxed and humorous core. While the permanent cast has evolved across seasons, including figures such as Bai Jingting, Jin Chen, Jia Bing, Hu Xianxu, Wang Anyu, Fan Chengcheng, and Huang Jingyu, the overall creative direction has remained consistent. These adjustments expanded the audience base without altering the show’s fundamental identity, allowing it to retain both familiarity and freshness.
In terms of content, Natural High deliberately avoids excessive competition or manufactured conflict. Its focus lies instead on outdoor exploration, natural landscapes, and the emotional state of the cast as they temporarily step away from urban routines. By presenting China’s diverse scenery and emphasizing a slower, more restorative pace, the program offers viewers a form of emotional decompression that resonates strongly with contemporary viewing habits.
Based on its current trajectory, Natural High has clearly entered Tencent Video’s long-term strategic lineup. The question of whether a fourth season will be produced is no longer tied to market uncertainty, but rather to production scheduling and cast availability. From both a platform and industry standpoint, the continuation of the series appears virtually assured, with Season 4 widely expected to be announced in due course.
