As filming continues for 《致我那菜市场的白月光》- To My White Moonlight at the Market, starring Zhang Jingyi and Chen Jingke, behind-the-scenes images of the production have been circulating online. While Zhang Jingyi’s presence as the female lead has drawn attention, her costumes and overall styling have once again sparked discussion among viewers.

The drama is set in a specific historical period, which naturally calls for a more restrained and practical visual approach. However, some audiences feel that the styling appears overly dated, raising questions about whether the designs fully highlight the actress’s screen presence. Similar reactions were seen during Zhang Jingyi’s earlier project 《野狗骨头》- Wild Dog Bones, where the costume and makeup choices also received mixed feedback.
While the series aims to reflect a grounded, period-appropriate aesthetic, viewers have expressed hope that future productions will strike a better balance between authenticity and visual appeal. Looking ahead, Zhang Jingyi is reportedly in talks for a costume romance drama titled 《庶女生存手册》- The Survival Manual of a Concubine’s Daughter, adapted from a well-known palace intrigue novel. If confirmed, the project may offer a contrasting visual style and a new opportunity for discussion around her on-screen image.
