The Korean Business Research Institute has released its latest brand reputation rankings for movie actors, drawing significant attention from both industry insiders and audiences.
The rankings were compiled based on big data collected between November 16 and December 16, analyzing 50 popular film actors across multiple indicators, including consumer participation, media exposure, interaction levels, and community awareness.
Yoon Kye Sang claimed first place with a brand reputation index of 5,231,679. In his keyword analysis, high-ranking phrases included “Heroes Next Door,” “Jin Sun Kyu,” and “g.o.d,” while related terms such as “good chemistry,” “bold,” and “sell out” appeared frequently. His positivity-negativity analysis also revealed an impressive 88.63 percent positive response rate, indicating strong public favorability.
Ha Jung Woo secured second place with a brand reputation index of 4,139,485, followed by Heo Sung Tae in third with 3,828,516. Ryu Seung Ryong ranked fourth with a score of 3,710,202, while Kim Woo Bin rounded out the top five at 3,611,628.
Overall, this month’s rankings reflect a diverse lineup of actors, ranging from established veterans to newer faces who have recently gained recognition through notable performances. The results highlight the breadth and stability of Korea’s film industry, where sustained audience trust and strong on-screen presence continue to shape brand value.
