Recently, Zhao Lusi unveiled a new promotional look as the global brand ambassador for the game “Supernatural Squad. The visuals feature her in a supernatural, ghost-inspired character style, marking a clear departure from her more familiar bright and youthful public image.
The overall concept leans toward fantasy and suspense, with styling and makeup designed to emphasize a mysterious atmosphere. Through cool-toned lighting and dramatic visual elements, the campaign highlights the game’s supernatural worldview. Zhao Lusi’s restrained expressions and composed posture focus on conveying character emotion and narrative tension rather than purely aesthetic appeal.
As the global brand ambassador, Zhao Lusi’s participation in this campaign reflects a broader range in her commercial image choices. Following the release of the promotional materials, many viewers noted that the darker, more atmospheric styling added a fresh dimension to her visual repertoire while enhancing the immersive tone of the game itself.
