On January 30, Wu Lei and Song Yuqi were officially announced as global co-ambassadors, a move that quickly attracted attention across major social media platforms including Weibo, Douyin, and Xiaohongshu. Related topics rose rapidly on trending charts, generating extensive online discussion within a short period of time.
Following the announcement, fans shared photos and videos taken in front of large outdoor screens featuring the two artists. These fan-driven check-ins appeared at landmarks in Beijing, Shanghai, and Guangzhou, as well as international cities such as New York, London, Paris, and Seoul, reflecting the strong engagement of their respective fan bases.
From an industry perspective, the collaboration highlights the current commercial visibility of both artists. Wu Lei, who debuted as a child actor, has steadily transitioned into more mature roles while maintaining broad public recognition. Song Yuqi, with her overseas career background and active presence in variety shows, has built strong popularity among younger audiences and international fans.
Their pairing as co-ambassadors also sparked discussion about dual-endorsement models in the entertainment market. Compared with single-artist endorsements, such combinations are often seen as a way to reach wider audience segments through contrasting yet complementary public images.
Overall, public attention surrounding the announcement has focused primarily on the influence, fan engagement, and market appeal of Wu Lei and Song Yuqi themselves, making the collaboration one of the more talked-about entertainment news items in recent days.
