The Korean Business Research Institute has released its February 2026 brand reputation rankings for individual girl group members. The results were compiled through an analysis of consumer participation, media coverage, communication activity, and community awareness indexes for 730 members, based on big data collected from January 15 to February 15.
Jennie ranked first with a brand reputation index of 7,849,623, reflecting a 6.13 percent increase from January. High-ranking keywords associated with her included “ZEN,” “EXchange,” and “photo exhibition,” while related terms such as “daring,” “sexy,” and “release” appeared prominently in analysis. Her positivity-negative sentiment analysis showed a 92.31 percent positive response rate.
Jang Won Young placed second with a brand reputation index of 7,783,629. Lisa rose to third with 5,938,785 points, marking a 25.05 percent increase from the previous month. Rosé followed in fourth place with 5,568,381, reflecting a 31.38 percent rise. An Yu Jin rounded out the top five with 4,156,719 points, up 2.55 percent from January.
Other members ranking within the top 30 include Hwasa, Karina, Winter, Wonhee, Jisoo, Liz, Taeyeon, Kim Chaewon, Sullyoon, Rei, Nayeon, Son Naeun, Seulgi, YoonA, Jihyo, Irene, Leeseo, Joy, Gaeul, Jeong Eun Ji, Ryujin, Wendy, Haeum, Dahyun, and Jeewon. The rankings reflect continued strong brand presence among members of several leading girl groups.
