The Korean Business Research Institute has released its brand reputation rankings for drama actors for February. The rankings were compiled through a comprehensive data analysis of 100 actors who appeared in dramas airing between January 17 and February 17, evaluating media coverage, participation, interaction, and community indexes.
Park Shin Hye, currently starring in “Undercover Miss Hong,” claimed the top spot this month with a brand reputation index of 4,117,879. High-ranking keywords in her analysis included “Undercover Miss Hong,” “irreplaceable,” and “Hong Geum Bo,” while related terms such as “transformation,” “high ratings,” and “Park Shin Hye did it again” also stood out. Her positivity-negativity analysis indicated an impressive 91.38 percent positive response rate, underscoring her strong public appeal.
Go Youn Jung, who recently starred in “Can This Love Be Translated?,” ranked second with a brand reputation index of 3,833,958. Kim Hye Yoon, currently appearing in “No Tail to Tell,” placed third with 2,944,189. Won Ji An of JTBC’s “Surely Tomorrow” followed in fourth place with 2,801,041. Rounding out the top five was Lee Je Hoon, who starred in “Taxi Driver 3” and led last month’s rankings, recording an index of 2,682,309.
The remainder of the top 30 includes Moon Sang Min, Ji Sung, Ahn Eun Jin, Lee Joo Bin, Jang Ki Yong, Lomon, Ahn Bo Hyun, Nam Ji Hyun, Kim Go Eun, Kim Seon Ho, Pyo Ye Jin, Park Seo Joon, Jung Woo Sung, Lee Tae Ran, Jung Il Woo, Seo Hyun Jin, Lee Yi Dam, Hyun Bin, Jung Kyung Ho, Girls’ Generation’s Sooyoung, Lee Si Ah, Jin Se Yeon, Yoon Hyun Min, Yoo Ji Tae, and Jeon Do Yeon. The rankings highlight the evolving trends in audience attention and actor influence within the current drama landscape.
