The 2026 TV Quality Ceremony was held in Shanghai on the evening of March 9, bringing together many prominent figures from the Chinese television industry. Among those attending the event were Xiao Zhan, Sun Li, Bai Lu, Zhou Shen, Bai Jingting, Jiang Xin, William Chan, Lu Yuxiao, Mao Xiaotong, Zhang Binbin, Oho Ou, Myolie Wu, Xin Yunlai, and Michelle Chen.
During the ceremony, Xiao Zhan and Sun Li were honored with the title of “Outstanding Quality Star of the Year.” Meanwhile, the dramas A Better Life, All Living Things, and Legend of Zanghai received the award for “Quality Model Drama of the Year.”

While accepting his award, Xiao Zhan shared his gratitude and reflected on his journey as an actor. He described the recognition as particularly meaningful, noting that it comes during his first decade in the acting profession. The actor said the award serves as strong encouragement for him. He also mentioned that he considers himself fortunate, as he had the opportunity to meet audiences through three different roles in the past year.
Speaking about his role in Legend of Zanghai, Xiao Zhan expressed special appreciation for the character, describing Zanghai as restrained, complex, and layered. He also thanked his fellow cast members and the production team, saying that their dedication helped bring the character to life and gave it depth. During his speech, Xiao Zhan also joked warmly with director Zheng Xiaolong, saying that the director looked far from old and expressing hope that they could collaborate again in the future.


Actress Bai Lu also drew attention at the ceremony after winning the “Quality Influence Drama Star of the Year” award. Known for her lively personality, she humorously commented on her outfit during the red carpet segment, joking that it looked like she was wrapped in a blanket.

Later, during a backstage interview, Bai Lu addressed a trending topic that claimed she had accidentally made Bai Jingting catch a cold after slapping him. She clarified the rumor in a playful tone, explaining that it was simply a joke between them and that she had actually been telling him she could not see him clearly in that moment.
Singer Zhou Shen also provided lighthearted moments during the event. When he heard that there would be a rhythm-based game segment, he jokingly asked whether the contract had already been signed. Later, when the host asked if he had heard any interesting recent jokes, Zhou Shen quipped that coming up with a punchline on the spot was quite difficult, drawing laughter from the audience.
The 2026 TV Quality Ceremony highlighted achievements across the television industry while also showcasing the relaxed and humorous personalities of many attending stars.