South Korean actor Ju Ji Hoon may soon headline a new television drama titled Buy King, according to recent industry reports. On March 16, media outlets reported that Ju Ji Hoon, who had previously been considering a role in the drama adaptation of Inside Men, has ultimately declined that project and is now leaning toward joining the cast of Buy King.
Following the report, Ju Ji Hoon’s agency Blitzway Entertainment addressed the matter, stating that the actor is currently reviewing the offer positively. While no final confirmation has been announced, the agency’s response indicates that discussions surrounding Ju Ji Hoon’s potential participation in Buy King are ongoing.
Set within the world of a powerful Korean chaebol family, Buy King tells the story of internal divisions and shifting alliances inside a large conglomerate as members battle for control of the group’s leadership. The narrative centers on a succession conflict worth tens of billions of won, highlighting the intense power struggles that unfold among family members seeking dominance within the corporate empire.
According to reports, Ju Ji Hoon has been offered the role of Han Tae Joon, a character described as completely ruthless in his pursuit of success and authority. Han Tae Joon is portrayed as a man willing to abandon emotional ties and moral hesitation in order to secure power, making him a complex and potentially compelling figure within the drama’s narrative. If confirmed, the role would present Ju Ji Hoon with another opportunity to explore a strong and layered character in a high-stakes corporate setting.
Meanwhile, Ju Ji Hoon remains active with several ongoing and upcoming projects. The actor is currently appearing in the ENA Monday–Tuesday drama Climax, while also preparing for the release of the upcoming original series The Remarried Empress. As discussions surrounding Buy King continue, audiences and industry observers are closely watching to see whether Ju Ji Hoon will officially join the drama’s cast.
