SBS’s upcoming romantic comedy Sold Out on You has unveiled its first poster, offering a glimpse into the quirky dynamic between Ahn Hyo Seop and Chae Won Bin.
Sold Out on You tells the story of Matthew Lee, played by Ahn Hyo Seop, a hardworking farmer juggling multiple jobs, and Dam Ye Jin, portrayed by Chae Won Bin, a successful home shopping host who struggles with severe insomnia. The drama blends romance with lighthearted humor, centering on two individuals from very different worlds.

In the newly released poster, Matthew Lee sits in front of a wall of televisions, wearing a faint smile as if he has just taken a break from his daily work. His outfit, complete with suspenders and work gloves tucked into his pocket, highlights his grounded and industrious lifestyle.
Surrounding him, the television screens display Dam Ye Jin hosting a live home shopping broadcast. On every screen, her gaze appears directed toward Matthew Lee, creating a visually striking contrast between her polished on-screen presence and his simple, off-screen reality.
Accompanying Dam Ye Jin is the line, “CEO? Please, I’m begging you,” suggesting a sense of urgency and desperation. In contrast, Matthew Lee, who has his back turned to the screens, responds firmly: “I’m not a CEO. And no, you absolutely cannot,” signaling his refusal and hinting at a comedic yet tension-filled relationship.
The poster raises questions about why Dam Ye Jin refers to Matthew Lee as “CEO” and what exactly she is asking of him. As their interaction unfolds, viewers are left to wonder whether her persistence will eventually soften his stance and lead to a romantic connection.
By combining contrasting character backgrounds with witty dialogue, Sold Out on You sets the stage for a refreshing take on the romantic comedy genre.
Sold Out on You is scheduled to premiere on April 22 at 9 p.m. KST.