Filming for 《听风令》 to Begin

Recently, a gossipmonger broke the news that filming for the new drama 《听风令》, starring Xu Kai and Wei Zheming, is about to commence. Online discussions have been ignited by Xu Kai’s evident return to work, signifying a significant moment in his career after a series of controversies.

XU Kai’s Activity at Shenzhen Airport

On October 6th, Xu Kai was seen at Shenzhen Airport, dressed in black casual attire, heading to Hengdian, Zhejiang Province. This marks the end of nearly two months away from the limelight and signifies his official return to the set of the period drama. His return to filming comes amid recent public scrutiny following allegations made by his ex-girlfriend, Xu Lisha, regarding serious issues, including gambling and harassment.

The PR Strategy Behind Xu Kai’s Comeback

Xu Kai’s return has left many shocked, particularly in light of the allegations against him. Insights suggest that he is likely being safeguarded by financial backers who are thoroughly invested in his reputation. The entertainment industry is buzzing with other pressing matters that may have diverted attention from his situation. Yu Zheng, along with other stakeholders, seems to have executed a calculated public relations strategy to refocus public interest and minimize scrutiny.

The calculated release of news regarding Xu Kai’s involvement in 《听风令》 appears to be a deliberate test of public sentiment. His acknowledgment of previous missteps suggests a shift in his approach as he navigates through the industry. While Xu Kai is currently managing the narrative, the real question remains: will he maintain this newfound focus amidst the ongoing developments in his personal life?