ITZY’s Yeji has officially taken on the role of global brand ambassador for Roger Vivier, marking a significant expansion of her collaboration with the French luxury maison. Prior to this appointment, Yeji had already been active as a brand ambassador, and her new position elevates her to the forefront of the brand’s international representation.
The announcement coincides with the opening of Maison Vivier. To commemorate the occasion, the brand hosted a grand event in Paris celebrating its heritage, craftsmanship, and creative vision. The evening also highlighted Roger Vivier’s long-standing partnership with Yeji, bringing together ambassadors from around the world. In her new global role, Yeji will continue to appear in major campaigns, key events and a range of upcoming collaborative projects.
According to Roger Vivier, Yeji embodies the maison’s timeless values of elegance, creativity and joie de vivre through her bold yet contemporary style. The brand expressed confidence that she will bring fresh energy and inspiration to its global presence.
