During the holiday season, countless cities across the globe unveil their festive magic, but London has taken the spotlight this year. According to a study by PrivacyJournal, the city was ranked as the best Christmas tour destination in the world thanks to its exceptional range of tour experiences—from Victorian-style market walks to behind-the-scenes palace visits—along with numerous free seasonal events and attractions.

London’s Christmas atmosphere is a charming mix of tradition, elegance, and joyful celebration. With sparkling markets, dazzling light displays, lively ice skating rinks, and immersive themed tours, the city offers endless ways for visitors to experience the festive spirit. Each street seems to tell its own holiday story, inviting travelers into a world filled with warmth and wonder.
Beyond London, Europe continues to dominate the Christmas travel landscape. Amsterdam, known for its canal-side festive cruises, placed second, followed by Nuremberg, Zagreb, and Strasbourg—cities deeply rooted in Christmas market traditions and wintertime hospitality. This year’s results highlight not only Europe’s dominance but also the diversity among its destinations, ranging from London’s wide variety of tours to Zagreb’s more affordable accommodations.
In North America, Quebec City stood out as the top-rated destination, earning eighth place overall. Its tours celebrate French-Canadian heritage and are commonly available in two languages, all at relatively accessible prices. Meanwhile, New York City ranked as the top Christmas destination in the United States.
PrivacyJournal’s ranking draws on data from Tripadvisor and Kayak, considering tour availability, pricing, language options, and December hotel rates. The results offer a comprehensive picture of global holiday travel, revealing cities where the essence of Christmas is celebrated most vibrantly.
Top 10 Christmas Tour Cities:
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London, United Kingdom
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Amsterdam, Netherlands
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Nuremberg, Germany
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Zagreb, Croatia
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Strasbourg, France
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Prague, Czech Republic
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Budapest, Hungary
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Quebec City, Canada
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Copenhagen, Denmark
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Rome, Italy
