The Korean Business Research Institute has released the individual rookie idol brand reputation rankings for December 2025. The rankings were determined through an analysis of big data collected from November 4 to December 5, examining consumer participation, media coverage, interaction, and community awareness.
Topping the list this month is TWS member Dohoon, whose brand reputation index surged by 126.99 percent compared to the previous month, reaching a total score of 282,427. High-ranking keywords associated with him included “TWS,” “OVERDRIVE,” and “music show MC,” while related terms such as “cool,” “stand out,” and “handsome” appeared frequently. His positivity score also stood out, with positive reactions accounting for 87.03 percent.
ILLIT’s Wonhee claimed second place with a brand reputation index of 264,141, maintaining strong public interest. Hearts2Hearts’ Ian ranked third with a score of 229,493, reflecting his growing visibility. CORTIS’s Keonho followed closely in fourth place with a brand reputation index of 225,450.
Rounding out the top five was Hearts2Hearts’ Jiwoo, who recorded a brand reputation index of 211,184, marking a modest 0.18 percent increase from November.
Overall, the December rankings highlight the increasingly competitive landscape among rookie idols, with several newcomers rapidly gaining recognition and establishing their presence in the industry.
