Introduction
Zhao Lusi, a rising star in the entertainment industry, has recently come under scrutiny due to her sudden silence on social media platforms. Fans have noticed her absence, particularly on hot search platforms where her name appears to have been blocked. This situation has sparked discussions about the so-called ‘Zhao Lusi ban’, reminiscent of last year’s experience of Lu Han.
The Context of the Ban
Despite Zhao Lusi’s ability to engage in offline events and promote her existing television dramas, her chances of recording new variety shows or participating in fresh projects have significantly diminished. This phenomenon is classified as a soft ban, driven by multiple factors. Industry analysts suggest that Zhao’s current predicament stems from certain marketing strategies she employed last year, which have garnered public disgust.
The Path to Image Rehabilitation
One of the pivotal moments leading to Zhao Lusi’s fall from grace was her controversial use of depression as a marketing tool, which unfortunately led to negative repercussions impacting vulnerable audiences. Furthermore, her demeanor in the show 《小小的勇气》 was perceived as arrogant, disappointing many fans who expected a more heartfelt performance. These missteps not only tarnished her image but also negatively impacted the production team associated with her projects.
To navigate this challenging period, Zhao Lusi has begun engaging in charity activities and adopting a more low-profile approach, attempting to rehabilitate her public persona. The significant public backlash due to her prior actions has left her in a position where rebuilding trust and rectifying her image are paramount to her career progression.
