Overview of New Regulations
In a significant move, China’s National Radio and Television Administration (NRTA) has introduced new regulations aimed at regulating the rapidly growing micro-drama industry. These short-form series, characterized by episodes lasting just a few minutes, have seen a surge in popularity, prompting the NRTA to tighten oversight to ensure quality and compliance.
Key Changes to Broadcasting Rules
Under the new rules, micro-dramas lacking a proper permit or filing number will not be permitted for online broadcasting. This change shifts greater responsibility to platforms hosting these dramas, particularly for productions with investments exceeding 1 million yuan. Such productions require advanced approval to be highlighted in homepage promotions, thereby aligning them with traditional dramas that are already subject to rigorous regulatory scrutiny.
Impact on Content and Themes
Additionally, the regulations stipulate that content dealing with sensitive themes, including politics, military affairs, diplomacy, and religion, will undergo more stringent reviews. As a result, shows failing to secure the necessary approvals will face zero online promotion, which may significantly impact their visibility and audience reach. Given that micro-dramas frequently feature fast-paced and “extreme” narratives, the NRTA’s rigorous new measures could reshape the creative landscape of this burgeoning sector. The long-term implications of these regulations are yet to be determined, as the industry adapts to the new norms.
