Introduction to Kim Ji Won’s New Role
Kim Ji Won has officially been named the new brand ambassador for luxury brand Bvlgari. On September 23, the esteemed brand revealed their decision to appoint Kim, praising her diverse charm, trendy style, and bright, positive character as a perfect fit for Bvlgari’s identity. As the first-ever Korean house ambassador, Kim Ji Won will represent Bvlgari’s iconic jewelry and watches, along with its prestigious perfume line.
Embodying Elegance and Modern Appeal
Kim Ji Won’s appointment is not only about endorsements; she will also be the muse for Bvlgari’s Divas’ Dream collection. This collection embodies bold and free-spirited women through the brand’s signature fan-shaped motif, merging classic elegance with modern appeal. This truly illustrates why Kim Ji Won was chosen—her signature style resonates well with the brand’s luxurious identity.
A Journey of Excitement
In her welcoming message, Kim expressed, “Bvlgari is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with Bvlgari as it continues to evolve from past to present and future.” To commemorate her new role, she will lend her voice as the audio guide for Bvlgari’s 140th-anniversary exhibition, “Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome,” which will be held at the Museum Hanmi Samcheong in Seoul from September 27 to November 3.
