Introduction to the New WebCM
Recently, KOSÉ has launched an exciting new web commercial for their innovative product, “Nemma Fake Liquid.” This campaign features celebrated artists Tzuyu from TWICE and Hokuto Yoshino from The Rampage, showcasing the enchanting qualities of the liquid that appeals to diverse audiences.
Tzuyu and Hokuto Yoshino’s Captivating Presence
The newly released webCM highlights Tzuyu, who has been the brand muse since October 2022. She is joined by Hokuto Yoshino in a beautifully crafted scene set against a translucent world filled with swaying lace. This stunning backdrop enhances the visibility of their natural complexions and the captivating gloss of the product, reminiscent of the shimmering surface of clear water.
Creating the Perfect Glossy Look
The visual campaign focuses on the intimate act of applying the Nemma Fake Liquid. As Tzuyu and Hokuto Yoshino gaze into the camera, their moist, glossy lips exemplify the product’s effectiveness. Throughout the shoot, Tzuyu translates a range of emotions—from serene ennui to relaxed beauty—bringing forth the essence of the liquid. Their combined charisma not only emphasizes KOSÉ’s innovative product but also captivates viewers through their delicate lip movements, showcasing the allure of what they term ‘fascinating lips.’
In conclusion, the collaboration between Tzuyu and Hokuto Yoshino encapsulates the brand’s vision of inclusivity in beauty. The new campaign vividly illustrates the transformative power of Nemma Fake Liquid, inviting everyone to explore and embrace the beauty of makeup.
