Introduction to Hoi An

Hoi An, a city rich in Vietnamese culture, has been named the fourth most beautiful city in the world for 2024. This accolade is part of the magazine’s annual World’s Best Awards, which saw over 700,000 votes from experts and travelers worldwide. Hoi An scored an impressive 90.67 out of 100, securing its position among the top 25 cities globally and ranking third among the most beautiful cities in Asia.

Captivating Beauty and Cultural Richness

Hoi An captivates visitors with its unique blend of cultural and traditional identity. The city features not only the sea but also rivers, rice fields, and lantern-lit boats. A particularly popular activity among international tourists is releasing flower lanterns on the river, creating a magical and serene atmosphere. Travelers can explore handicraft shops, relax on beautiful beaches, and indulge in local culinary delights such as cao lau, a thick noodle soup, and chicken rice.

Engaging Activities and Experiences

Visitors to Hoi An can immerse themselves in local life through various engaging activities. They can participate in farming for a day, take cooking classes, visit rice field cafes, or explore the Bay Mau coconut forest by basket boat. The town’s small size makes it easy to get around, providing a convenient and enjoyable experience. For those seeking relaxation, Hoi An offers massages and spa treatments, catering to high-end tourists.

Challenges and Areas for Improvement

Despite its charm, Hoi An faces challenges such as tourist overcrowding and frequent flooding. The local government needs to prioritize controlling congestion, implementing flood and erosion measures, and managing urban planning to ensure sustainable tourism. Addressing these issues will help preserve Hoi An’s beauty and appeal for future generations.

Conclusion

Hoi An’s recognition as the fourth most beautiful city in the world is well-deserved. Its rich cultural heritage, captivating scenery, and diverse activities make it a must-visit destination. Although it faces some challenges, continued efforts to improve infrastructure will ensure that Hoi An remains a jewel in Vietnam’s tourism crown.