Introduction to Brand Reputation Rankings
This month, the Korean Business Research Institute has published the brand reputation rankings for drama actors. These rankings are derived from a comprehensive data analysis focusing on various factors such as media coverage, participation, interaction, and community engagement. The analysis included 50 actors who featured in dramas aired between August 11 and September 11.
Lee Chae Min Takes the Lead
Lee Chae Min, who recently impressed audiences in tvN’s “Bon Appétit, Your Majesty,” secured the top spot this month with an impressive brand reputation index of 3,482,313. In keyword analysis, phrases like “Bon Appétit, Your Majesty,” “Lee Heon,” and “fantasy rom-com” were highlighted. His associated terms, such as “powerful,” “immersed,” and “sweet,” reflect his strong engagement with the audience. Notably, his positivity-negativity analysis yields a remarkable score of 91.34 percent, indicating predominantly positive reactions from fans.
Other Notable Rankings
Following closely is Ma Dong Seok, known for his role in KBS’s “Twelve,” who holds the second position with a brand reputation index of 3,170,065. In third place, we have Kang Han Na, who showcased her talent as a villain in “Bon Appétit, Your Majesty,” with a reputation index of 2,330,978. The fourth and fifth ranks are filled by Choi Yoon Ji and Yang Se Jong, boasting indexes of 1,941,975 and 1,841,040, respectively. This month’s rankings showcase the evolving landscape of Korean drama and its stars, reflecting their growing popularity and audience connection.
