The Korean Business Research Institute has officially released the October brand reputation rankings for individual boy group members — and BTS’s Jimin once again leads the list.
The rankings were based on big data analysis of 755 male idol group members, measuring consumer participation, media coverage, communication, and community awareness from September 18 to October 18.
BTS’s Jimin maintained his No.1 position with a brand reputation index of 4,311,257. Top keywords linked to him included “Who,” “ARMY,” and “birthday,” while related terms like “congratulate,” “soft,” and “donate” highlighted his warm public image. His positivity-negativity analysis also showed a remarkable 91.43% positive score.
In second place, BTS’s Jin rose in the rankings with a brand reputation index of 3,550,868, while BIGBANG’s G-Dragon secured third with 3,183,058, marking a 6.32% increase from last month.
BTS’s V followed closely in fourth, showing a 22.78% rise with a score of 3,161,641, and BTS’s Jungkook rounded out the top five at 3,153,037.
Top 30 Boy Group Member Brand Reputation Rankings (October)
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BTS’s Jimin
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BTS’s Jin
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BIGBANG’s G-Dragon
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BTS’s V
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BTS’s Jungkook
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Wanna One’s Kang Daniel
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Wanna One’s Park Ji Hoon
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RIIZE’s Wonbin
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ASTRO’s Cha Eun Woo
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CORTIS’s Keonho
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SHINee’s Key
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NU’EST & Wanna One’s Hwang Minhyun
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EXO’s Baekhyun
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Wanna One’s Ong Seong Wu
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RIIZE’s Anton
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Super Junior’s Kim Heechul
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Super Junior’s Choi Siwon
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BTS’s RM
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Wanna One’s Kim Jae Hwan
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NCT’s Mark
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TVXQ’s Yunho
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EXO’s Kai
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BTS’s j-hope
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Super Junior’s Kyuhyun
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Wanna One’s Bae Jin Young
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ATEEZ’s San
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RIIZE’s Sungchan
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RIIZE’s Sohee
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HIGHLIGHT’s Yoon Doojoon
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SEVENTEEN’s Hoshi
BTS continues to dominate the list, while rising stars like RIIZE’s members make impressive appearances — signaling the next wave of K-pop contenders in brand power and fan engagement.
