The Korean Business Research Institute has announced the brand reputation rankings for individual girl group members for December, offering insight into public visibility and engagement trends over the past month.
The rankings were calculated based on an analysis of consumer participation, media exposure, communication, and community awareness indexes. A total of 730 girl group members were evaluated using big data collected between November 21 and December 21.
IVE’s Jang Won Young once again secured first place, continuing her lead with a brand reputation index of 7,536,058. Her score increased by 3.14 percent compared to November, reflecting sustained public attention. In keyword analysis, frequently mentioned terms included “XOXZ,” “The Christmas Song,” and “MC,” while related descriptors such as “lovely,” “charming,” and “chic” ranked highly. Her positivity rate reached 92.40 percent, indicating overwhelmingly favorable public sentiment.
Members of BLACKPINK dominated the following positions. Jennie maintained second place with a brand reputation index of 7,211,080, marking a 1.27 percent increase month-on-month. Rosé remained third with an index of 6,077,665, showing a 2.89 percent rise, while Lisa held fourth place with a score of 4,141,465, up 3.81 percent from the previous month.
Rounding out the top five, IVE’s An Yu Jin retained her position at fifth place with a brand reputation index of 2,830,108 for December, continuing her steady presence in the rankings.
