The Korean Business Research Institute has released its Individual Idol Brand Reputation Rankings for December, based on big data analysis collected from November 24 to December 24. The evaluation covered 1,730 idols and examined consumer participation, media coverage, interaction, and community awareness indexes.
BTS’s Jimin maintained his position at the top of the list with a brand reputation index of 6,957,990, reflecting a 5.96 percent increase compared to November. His keyword analysis highlighted terms such as “MUSE,” “Who,” and “streaming,” while related terms included “prove,” “certify,” and “model.” His positivity score stood at a notable 92.07 percent, indicating strong public sentiment.
BTS’s Jungkook climbed to second place with a brand reputation index of 6,401,843, marking a 21.82 percent month-over-month increase. IVE’s Jang Won Young ranked third with an index of 6,091,944, up 10.98 percent from the previous month, continuing her strong presence among leading fourth-generation idols.
BLACKPINK’s Rosé placed fourth with a brand reputation index of 5,934,350, showing a 48.77 percent increase, while aespa’s Winter rounded out the top five with 5,909,510 points after seeing a significant 168.63 percent rise—one of the largest increases on the list this month.
Overall, the December rankings reflect both the sustained influence of established top-tier idols and shifting attention driven by recent activities and public engagement, highlighting a dynamic yet relatively stable idol brand landscape.
