SBS’s upcoming romantic comedy Sold Out on You is set to center on a classic yet character-driven love triangle, with Ahn Hyo Seop and Kim Bum positioned as romantic rivals competing for the attention of Chae Won Bin.
The drama follows Dam Ye Jin, played by Chae Won Bin, a highly successful home shopping host who struggles with severe insomnia. Her life takes an unexpected turn when she crosses paths with two very different men, each representing contrasting lifestyles and emotional approaches.
Ahn Hyo Seop stars as Matthew Lee, a multi-faceted figure balancing several roles, including farmer, CEO of a natural ingredient company, and cosmetics researcher. Known for his meticulous and somewhat blunt personality, Matthew Lee initially comes across as distant. However, beneath this exterior lies a sense of responsibility and warmth, particularly evident in his dedication to helping people in his rural community.
His connection with Dam Ye Jin begins when she enters his life in pursuit of his rare white mushrooms, setting up a relationship dynamic shaped by friction and gradual understanding. The contrast between his structured, grounded lifestyle and her fast-paced career forms a key axis of the narrative.
In contrast, Kim Bum portrays Seo Eric, an executive director at a global skincare brand and a member of a chaebol family. Unlike Matthew Lee, Seo Eric is emotionally expressive, approachable, and openly affectionate. Choosing to distance himself from family power struggles, he leads a relatively relaxed life, avoiding the pressures of corporate succession.
Seo Eric’s relationship with Dam Ye Jin develops after a chance meeting, which later evolves when they reunite through work. His straightforward charm and willingness to express his feelings position him as a direct and confident competitor in the unfolding romance.
The interplay between these two male leads creates a dynamic built on opposition—restraint versus openness, rural simplicity versus corporate sophistication. As Dam Ye Jin navigates these contrasting influences, the drama explores not only romantic tension but also questions of compatibility and personal values.
Sold Out on You is scheduled to premiere on April 22 at 9 p.m. KST, with its central love triangle expected to serve as a key driver of both emotional conflict and character development.
