Strong Ratings Signal a Positive Trend
KBS’s drama, The First Night with the Duke, has proven to be a refreshing addition to the network’s lineup, achieving a remarkable rebound in ratings. According to Nielsen Korea, the show recorded a nationwide viewership of 3.3% for its fourth episode, aired on June 20. This is particularly notable as it marks the first time a Wednesday-Thursday drama on KBS has surpassed the 3% threshold in 2023, despite the network’s previous struggles with ratings.

Consistency Amidst Challenges
Premiering on June 11, The First Night with the Duke began with an impressive 3.3% viewership, increasing slightly to 3.4% for the second episode. While it experienced a dip to 2.7% in the third episode, its quick recovery back to 3.3% in episode four indicates that the series has managed to maintain its appeal despite earlier controversies. Notably, it has consistently stayed within the 3% range, a feat that evaded earlier KBS dramas like Kick Kick Kick Kick and Villains Everywhere, which faced significant declines.

A Captivating Narrative and Strong Performances
The plot of The First Night with the Duke skillfully melds fantasy and romance, as it follows a contemporary college student who finds herself inhabiting a background character within a romance novel, leading to a compelling narrative where she alters the plot from the inside. The cast, featuring Seohyun and Ok Taec-yeon, effectively brings this unique story to life. Critics have applauded their performances; Seohyun’s portrayal of a modern soul in a historical setting resonates well with viewers, while Ok Taec-yeon exquisitely balances the darker and romantic elements of his character.
