Introduction to Brand Reputation Rankings
The Korean Business Research Institute has unveiled the brand reputation rankings for drama actors for the month of August. This analysis is based on various metrics including media coverage, participation, interaction, and community indexes, reflecting the popularity and influence of these actors.

Top Contenders in August
Leading the rankings is Choo Young Woo, renowned for his role in the recent drama “Head Over Heels,” who achieved a remarkable brand reputation index of 4,701,043. During this analysis period, key phrases linked to his name included “fan meeting” and “Netflix,” highlighting his widespread appeal. An impressive positivity score of 92.87% further showcases the strong support he receives from fans.
Other Notable Rankings
Following Choo Young Woo, Lee Jong Suk, famed for “Law and the City,” secured second place with a brand reputation index of 3,340,291. Park Bo Gum of “Good Boy” came in third with a score of 3,175,698. Choo Young Woo’s co-star, Cho Yi Hyun, ranked fourth with a brand reputation index of 2,653,158, while Mun Ka Young, also from “Law and the City,” rounded out the top five with 2,459,343. This monthly report emphasizes the competitive nature of the industry and the various factors influencing actors’ popularity.
For those interested, the full list includes a diverse array of talented actors and serves as a reflection of the public’s ongoing interest in their work.