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Unveiling the New Poster for JTBC’s Upcoming Drama ‘A Virtuous Business’

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Introduction to ‘A Virtuous Business’

JTBC has recently unveiled an intriguing new poster for its upcoming drama, ‘A Virtuous Business.’ This series is a remake of the British television show ‘Brief Encounters’ and is set to explore the themes of independence, growth, and friendship among four women embarked on a unique venture in 1992 rural Korea.

The Unveiling of the Poster

The recently released poster features the main characters, Jung Sook (played by Kim So Yeon) and Do Hyun (played by Yeon Woo Jin), who exhibit a puzzled demeanor as they navigate the surprises of their new environment. Surrounding them are an array of adult toys and provocative lingerie, creatively falling around them. This eye-catching visual is paired with the bold tagline, “The potential of desire explodes!” which captures the essence of the story—shedding light on the hidden desires of the Geumje residents during a time when talk of sex was still considered taboo.

The Characters and Narrative Dynamics

As the narrative unfolds, viewers will witness the contrasting backgrounds of the characters, particularly Do Hyun, a city man with a stylish attitude struggling to adapt to the rural community’s warmth and intimacy. His journey reflects personal growth as he meets Jung Sook, with whom he shares an unexpected attraction.

The production team has mentioned that the poster encompasses layers of meaning, revealing the true characters and nuanced relationship between Jung Sook and Do Hyun. As the women strive to explore their communities’ hidden desires, various narratives will unfold, promising a captivating experience for the audience.

With its premiere set for October 12 at 10:30 p.m. KST, ‘A Virtuous Business’ is poised to offer a unique blend of drama and exploration into the societal constructs surrounding female empowerment during a pivotal era in Korean history.

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Ju She
3375 St. John Street Dysart, SK S4P 3Y2
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