The short-video sensation “Qiqi” has recently taken the internet by storm, and top Chinese producer Yu Zheng has joined the conversation. The big question: Has he signed her? The answer—not yet, but Yu Zheng clearly wants to, and talks have already begun.

Latest Update: Yu Zheng Speaks Out on July 15
Yu Zheng confirmed via social media that he’s managed to get in touch with Qiqi but hasn’t met her in person yet. “I’ll update everyone when there’s news,” he wrote. Earlier, unable to send a private message, he left a public comment on Qiqi’s mother’s account asking for contact. Her quick response—“Followed you back”—sparked huge online buzz.
Who Is Qiqi? A Teen from Nanyang, Henan
According to local media, Qiqi is still a middle school student and will start her final year in junior high after summer break. Yu Zheng’s team suggested a meeting in Beijing, but Qiqi’s schedule is packed with summer classes, so the trip is on hold for now. First comes initial communication, then an in-person meeting—slow and steady.
Why Is Yu Zheng Interested?
Yu Zheng, a powerhouse producer-director-screenwriter, is known for launching top stars like Bai Lu, Wu Jinyan, Xu Kai, and Wang Xingyue. In recent years, he’s turned his attention to scouting fresh talent from everyday life. Fans are urging him to make a move: “Sign Qiqi now!” His involvement is both a sign of sharp instincts and a savvy branding play.
Viral Proof: Anyone Can Break Out in the Social Media Era
On July 15, the hashtag “Yu Zheng Reached Qiqi” shot to No.1 on Weibo’s trending list. Qiqi’s popularity skyrocketed, too. Data from video platforms shows that her mother’s account now boasts 31,000 followers, with a staggering 1,732% growth in the past week—a textbook case of how fast influence can scale online.
What’s Next?
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Will Qiqi make the trip to Beijing for a meeting?
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How will she balance studies and potential stardom as a minor?
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Will Yu Zheng add another “next big star” to his roster of success stories?
Whether or not a contract is signed, one thing is clear: a single viral video can open the door to China’s entertainment industry. Do you think Qiqi should pursue an acting career? Share your thoughts!