Hugs in a Hurry: The New Rule at Dunedin Airport

Emotional farewells at airports are a universal experience, but travelers departing from Dunedin Airport in New Zealand must now adapt to a new protocol. A three-minute limit has been established on goodbye hugs in the drop-off area, aimed at preventing traffic jams caused by prolonged send-offs. Signs dotting the airport’s entrance now read, “Max hug time three minutes,” urging travelers to be efficient with their farewells.

The Rationale Behind the Hug Time Limit

CEO Dan de Bono explained the initiative, instituted in September, is designed to keep the passenger drop-off zone moving smoothly. He emphasized that the airport’s goal is to facilitate quick farewells rather than to limit emotional expressions. Patrons wishing for more time to embrace their loved ones are encouraged to utilize the airport’s parking lot instead, where they can enjoy a more leisurely goodbye without the time restriction.

Community Response to the Policy

Reactions to the new hug time limit have been mixed, as noted by de Bono. While some social media users accused the airport of infringing on personal freedoms, many have welcomed the light-hearted approach. The airport, serving a city with a population of 135,000, has opted for this quirky strategy rather than implementing hefty fines or strict enforcement, as seen in other locations.

A 20-second hug is considered sufficient to benefit from the release of oxytocin and serotonin, promoting well-being. Any embrace extending beyond this timeframe may feel awkward, adding a touch of humor to the regulation. Despite the playful tone of the policy, de Bono reassured travelers that there is no “hug police” enforcing these rules—just a friendly reminder to maintain the flow of the drop-off area. For those wishing to extend their emotional farewells, the parking lot remains a welcoming space for connections without a time limit.