Thailand’s Tourism Target
Thailand, recognized as Southeast Asia’s second largest economy, has set an ambitious goal to attract 40 million foreign tourists by 2025. This target aims to match the country’s pre-pandemic record and generate around 3.4 trillion baht (approximately US$102.5 billion) in tourism revenue. Prime Minister Paetongtarn Shinawatra’s administration has taken significant steps to revitalize the tourism sector post-COVID-19.
Strategic Collaborations for Growth
In a recent meeting with leading travel and hospitality executives from notable companies such as Trip.com, Expedia, and Marriott International, the government laid down plans to enhance tourism strategies. According to Jirayu Houngsub, an adviser to the Prime Minister, the proposed campaign will celebrate Thai culture, promote lesser-known tourist destinations, and highlight a variety of must-do activities for visitors.
Current Trends and Future Prospects
As of 2024, Thailand has welcomed nearly 27 million foreign visitors, with projections to achieve a target of 36 million by the year’s end. While China remains the largest source of tourists, their numbers are at about 65% of pre-pandemic levels. To realize its tourism aspirations, PM Paetongtarn emphasized the necessity for improved flight connectivity and increased capacity, thereby making Thailand more accessible to travelers around the world.
