The Korean Business Research Institute has released its December brand reputation rankings for rising actors, offering a snapshot of public attention and social influence within South Korea’s entertainment industry.
The rankings were compiled through an extensive analysis of media exposure, consumer participation, online interaction, and community awareness. The data was collected over a one-month period, from November 26 to December 26, using big data analytics to assess the overall visibility and engagement surrounding each actor.
Leading the list for December is Park Jeong Min, who secured first place with a brand reputation index of 5,165,198. His position reflects sustained media presence and strong public recognition across multiple platforms.
Ranking second is Lee Junho of 2PM, with a brand reputation index of 2,744,534. His consistent activity in both acting and entertainment continues to translate into high levels of consumer engagement. Closely following in third place is Lee Je Hoon, who recorded a score of 2,424,471, maintaining his reputation as a prominent and versatile performer.
Fourth place was taken by Yoon Kye Sang with an index of 2,256,133, while Choi Woo Shik rounded out the top five at 1,933,857, reflecting steady audience interest driven by recent projects and public appearances.
Beyond the top tier, the December rankings highlight a wide range of actors who continue to build momentum in the industry, including Jang Ki Yong, Go Youn Jung, Ahn Eun Jin, and Byeon Woo Seok. Established names such as Lee Jong Suk, Kang Ha Neul, and Seo Kang Jun also remained visible within the top 30.
The December brand reputation rankings underscore the competitive nature of Korea’s acting landscape, where media exposure, audience interaction, and community engagement collectively shape public perception and influence.
