The upcoming SBS drama Sold Out on You has unveiled new stills of Kim Bum, offering a closer look at his transformation into a refined executive with a layered emotional arc. As anticipation builds ahead of its premiere, Sold Out on You promises a blend of romance and lighthearted storytelling set against an unconventional backdrop.
Sold Out on You follows the story of Matthew Lee, played by Ahn Hyo Seop, a multi-job farmer known by the nickname “Mechoori,” alongside Dam Ye Jin, portrayed by Chae Won Bin, a top show host struggling with severe insomnia. Within this narrative, Kim Bum takes on the role of Seo Eric, an executive director at the global skincare brand Étoile. Having moved to France at a young age with his mother, Seo Eric has long maintained a careful balance within a fierce succession battle, choosing to stay out of the spotlight despite his influential position.
In Sold Out on You, Seo Eric’s composed world begins to shift when he encounters Dam Ye Jin in Korea and experiences love at first sight. Although he returns to France, he finds himself unable to forget her, marking a turning point in his otherwise controlled life. Seeking an opportunity to reconnect, Seo Eric leverages a distribution deal with a popular home shopping channel to return to Korea, where he reunites with Dam Ye Jin—this time as a business partner. Through this setup, Sold Out on You weaves together professional ambition and personal emotion.
The newly released stills highlight the duality of Seo Eric’s character. In the workplace, he embodies precision and professionalism befitting a global brand executive. Away from work, however, he reveals a softer, more approachable side, characterized by a gentle, almost puppy-like smile and a devoted demeanor. Kim Bum brings contrast and subtlety to Seo Eric, reinforcing the character’s internal balance between restraint and emotional vulnerability within Sold Out on You.
As Seo Eric and Dam Ye Jin cross paths once again, their relationship unfolds with a sense of inevitability, raising questions about whether coincidence can evolve into something deeper. With its romantic comedy framework and character-driven storytelling, Sold Out on You is set to explore how timing and circumstance influence connection.
Sold Out on You will premiere on April 22 at 9 p.m. KST, introducing viewers to a story where professional worlds and personal feelings intersect in unexpected ways.
