SBS’s upcoming romantic comedy Sold Out on You has unveiled a new set of character posters, offering a closer look at the distinct worlds of its three leads: Ahn Hyo Seop, Chae Won Bin, and Kim Bum.
The drama centers on the unexpected romance between Matthew Lee, played by Ahn Hyo Seop, and Dam Ye Jin, portrayed by Chae Won Bin. Matthew is a perfectionist farmer who juggles multiple jobs, while Ye Jin is a successful home shopping host struggling with severe insomnia. Their contrasting lifestyles form the foundation of a story that blends everyday realism with romantic development.
In the newly released visuals, each character is positioned within their own professional environment, emphasizing their individual identities. Matthew Lee is depicted inside a greenhouse, peeking out from behind a pile of mushrooms while wearing a straw hat. The image conveys a calm and grounded rural life, suggesting both simplicity and quiet fulfillment.
By contrast, Dam Ye Jin’s poster reflects the fast-paced nature of her career. Items such as business cards, an employee ID, and glimpses of a home shopping studio hint at a demanding and highly structured routine. The composition underscores the pressure and intensity of her professional life, standing in sharp contrast to Matthew’s more organic surroundings.
Meanwhile, Kim Bum’s character Seo Eric is introduced in a setting defined by vintage aesthetics, holding a skincare product that signals his role as an executive director at a global cosmetics brand. The polished and curated environment reinforces his position within a corporate and image-driven industry.
Together, the three posters illustrate the intersection of different social and professional spheres, setting the stage for a narrative that moves between rural life, media-driven commerce, and corporate ambition. These contrasting backdrops are expected to shape not only the relationships between the characters but also the tone of the drama itself.
Sold Out on You is scheduled to premiere on April 22 at 9 p.m. KST.
